Nescafe gets personal

Post by BEcause XM

Coffee brand Nescafe is using personality profiling to help consumers find their perfect latte in a 17-week roadshow to mark the launch of its Coffee-Mate Latte Creations. Brand Ambassadors carry out ‘cheeky’ personality questionnaires on passers-by to determine their preferred strength and flavour of coffee before offering them a coffee most suited to their responses. Consumers will also receive promotional money-off coupons.

Source: Sales Promotion