Metro re-visits the 80′s at Ski Show

Post by BEcause XM

Metro, the free daily newspaper, created a giant 80′s themed igloo and chill out area at the recent Ski and Snowboard show at the London Olympia in an experiential campaign to promote the brand’s headline sponsorship. Brand Ambassadors in eye-catching 1980′s ski- wear invited visitors inside the igloo where they could dress up for a photo shoot in front of a superimposed snow scene of their choice. Visitors were given the photo as a souvenir, with the 20 funniest photos showcased on the paper’s website.

Source: Marketingservicestalk.com