Dec

Perrier Bubbles at Boujis

Post by BEcause XM

BEcause Experiential Marketing recently masterminded an exclusive event for drinks brand Perrier at trendy London nightspot Boujis.

The event, part of a new campaign to position Perrier as the alternative soft drink for adults, featured bespoke Perrier cocktails and music from world renowned DJ, Dimitri from Paris. Guests were greeted on a green carpet by glamorous Brand Ambassadors who handed them a branded green poker chip to exchange for a complimentary Perrier cocktail. Inside the club, where the Perrier theme continued, Brand Ambassadors chatted to clubbers about their drinks preferences before serving them their preferred Perrier cocktail.

Also this month, Managing Director Sharon Richey featured in The Observer as one of 500 outstanding individuals in the UK who have achieved outstanding success in their field. And Joss Davidge was named as one of the 100 most influential individuals in live events by Event Magazine.