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Archive for December, 2007

E.On Energy Saving House

Posted in Industry News, tagged on December 19, 2007 | Leave a Comment »

Energy provider E.On is hitting the road this autumn with its ‘E.On Energy Challenge’ – an experiential roadshow that educates consumers on how to save energy in the home. An interactive walk-though ‘house’ containing energy-saving tips is the centrepiece of the roadshow. Visitors receive an ‘Energy Challenge’ gamecard and are challenged to find the answers [...]

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Sony Bravia Tour

Posted in Industry News, tagged on December 19, 2007 | Leave a Comment »

Sony is supporting its Bravia range of TV’s with experiential activity based on its recent ‘Playdoh Bunnies’ TV ad. Touring retail locations throughout the UK, ‘The Bravia Experience’ is split into four zones, with each colour-coded area representing a different Playdoh character and containing various Bravia models. Consumers are invited to tour the zones, and [...]

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Nescafe gets personal

Posted in Industry News, tagged on December 19, 2007 | Leave a Comment »

Coffee brand Nescafe is using personality profiling to help consumers find their perfect latte in a 17-week roadshow to mark the launch of its Coffee-Mate Latte Creations. Brand Ambassadors carry out ‘cheeky’ personality questionnaires on passers-by to determine their preferred strength and flavour of coffee before offering them a coffee most suited to their responses. [...]

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Quality Street makes Christmas wishes come true

Posted in Industry News, tagged on December 19, 2007 | Leave a Comment »

Confectionery brand Quality Street is launching a festive in-store promotion this month to showcase its new improved flavours in the run up to Christmas. A specially-designed Christmas tree made entirely of Quality Street’s iconic green triangle chocolates and lit with sweet-shaped lights will tour supermarkets nationwide, mirroring the brand’s current TV ads. Brand Ambassadors in [...]

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Metro re-visits the 80’s at Ski Show

Posted in Industry News, tagged on December 19, 2007 | Leave a Comment »

Metro, the free daily newspaper, created a giant 80’s themed igloo and chill out area at the recent Ski and Snowboard show at the London Olympia in an experiential campaign to promote the brand’s headline sponsorship. Brand Ambassadors in eye-catching 1980’s ski- wear invited visitors inside the igloo where they could dress up for a [...]

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NFL Game

Posted in Industry News, tagged on December 19, 2007 | Leave a Comment »

The NFL (National Football League, USA) unveiled a giant 26ft high animatronic of a Miami Dolphins player in Trafalgar Square recently in an experiential stunt to promote the game between the Miami Dolphins and the New York Giants at Wembley Stadium. The figure – dressed in the world’s largest football jersey – was accompanied on [...]

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Perrier Bubbles at Boujis

Posted in Our News, tagged , , on December 17, 2007 | Leave a Comment »

BEcause Experiential Marketing recently masterminded an exclusive event for drinks brand Perrier at trendy London nightspot Boujis.
The event, part of a new campaign to position Perrier as the alternative soft drink for adults, featured bespoke Perrier cocktails and music from world renowned DJ, Dimitri from Paris. Guests were greeted on a green carpet by glamorous [...]

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