Our experiential marketing campaigns connect, engage and inspire. We build value through trial, dialogue and brand experience. We help brands become more tried, trusted and talked about.
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Archive for November 2007
HMV opens ‘Next Generation Store’
Post by BEcause XM
High street music retailer HMV has opened a state-of-the-art experiential store that uses the latest technology to encourage consumers to interact with its music, films and games. At the heart of the ‘Next Generation Store’ is a social hub where customers can try out games in demonstration pods and download free video clips and songs from a digital kiosk. The store also has an interactive children’s DVD zone.
Source:mad.co.uk
Tiger Beer brings Singapore to London
Post by BEcause XM
Tiger Beer brought a taste of Singapore to the streets of London this September as part of an experiential campaign to strengthen the brand’s links to Asian culture and cuisine. The ‘Singapore Chilli Crab festival’ was spread across London and invited consumers to sample Singapore cuisine, experience dragon and lion dancing, martial arts and take part in music workshops and cooking demonstrations. Brand Ambassadors were on hand distributing limited edition Tiger Beer merchandise.
Source: Event
Posted in Uncategorized
BEcause…we’re agency of the Year!
Post by BEcause XM
We are delighted to announce that BEcause Experiential Marketing has beaten off stiff competition to be named ‘Brand Experience Agency of the Year’ at the 2007 GRAMIA Awards, organised by The Grocer. We also won the Golden GRAMIA for ‘Best Brand Experience’ for our Superdrug Backstage campaign.
This latest awards success comes just a few weeks after scooping ‘Experiential Marketing Agency of the Year’ at the inaugural Impact Awards, supported by Marketing and P&I.
And to round off a memorable month, we also picked up two Awards at the Brand Experience Awards, including Runner Up for a third ‘Experiential Agency of the Year’ title.
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Posted in Uncategorized