Archive for November 2007

Mars is running an experiential campaign with an environmental twist to launch its new ‘Seeds of Change’ flavours of organic sauces. Visitors to the stand – made entirely of recycled materials – can sample the brand’s latest sauces and are encouraged to make an environmental pledge on the campaign’s ‘Pledge Tree’. Brand Ambassadors, in uniforms made from environmentally-friendly materials, will be distributing ‘Seeds in a Jar’ – an individual ready-sown basil plant for the consumer to grow at home.

Source: Sales Promotion

Seafood brand Young’s is visiting food festivals this month as part of a drive to demonstrate its specialist seafood credentials to the public. Young’s will be staging demonstrations from its master salmon smoker and offering consumers free tasting sessions and recipe cards. Platters of fresh lobster and shell fish will be on display for consumers to ‘try before they buy’. A top seafood chef will also be on hand to undertake tutored tastings of different types of fish.

Source: Marketing

Wine maker Gallo will be visiting this month’s Affordable Art Fair in Battersea as part of an experiential campaign to promote its new ‘Turning Leaf’ variety of fine wines. Visitors to the brand’s bespoke designed wine bar can take part in a series of wine tasting tutorials led by Gallo’s chief sommelier. In addition, trained Brand Ambassadors will be talking to art-lovers about their wine preferences before recommending a sample from the Gallo wine portfolio.

Coffee brand Nescafé took its ‘virtual orchestra’ on an eight-week nationwide roadshow as part of a drive to promote its latest Nescafé Collection coffee range. Visitors to the Nescafé stand were encouraged to sample the new coffee then enter the ‘virtual orchestra’ area where motion sensing beams triggered various pieces of classical music to be played. The roadshow also visited Classic FM’s 15^th birthday concert at the Royal Albert Hall where Brand Ambassadors treated concert-goers to a live cello performance with a sample of coffee.

Source: Sales Promotion

Car brand Mini is resurrecting the lunchtime tradition of getting out of the office by running a series of events in office workers’ lunch breaks. The ‘Other Lunch Break’ includes activities such as ‘Think You Can Beat a Lie Detector?’, ‘Spy School’, and ‘Bruce Lee for beginners’. The activity is an extension of Mini’s ad campaign that promotes Mini as making even the most boring journey a little more enjoyable.

Source: Marketing Week

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