Sow the ‘Seeds of Change’

Post by BEcause XM

Mars is running an experiential campaign with an environmental twist to launch its new ‘Seeds of Change’ flavours of organic sauces. Visitors to the stand – made entirely of recycled materials – can sample the brand’s latest sauces and are encouraged to make an environmental pledge on the campaign’s ‘Pledge Tree’. Brand Ambassadors, in uniforms made from environmentally-friendly materials, will be distributing ‘Seeds in a Jar’ – an individual ready-sown basil plant for the consumer to grow at home.

Source: Sales Promotion