Nescafé conducts virtual orchestra

Post by BEcause XM

Coffee brand Nescafé took its ‘virtual orchestra’ on an eight-week nationwide roadshow as part of a drive to promote its latest Nescafé Collection coffee range. Visitors to the Nescafé stand were encouraged to sample the new coffee then enter the ‘virtual orchestra’ area where motion sensing beams triggered various pieces of classical music to be played. The roadshow also visited Classic FM’s 15^th birthday concert at the Royal Albert Hall where Brand Ambassadors treated concert-goers to a live cello performance with a sample of coffee.

Source: Sales Promotion