Mini puts the fun back into lunch breaks

Post by BEcause XM

Car brand Mini is resurrecting the lunchtime tradition of getting out of the office by running a series of events in office workers’ lunch breaks. The ‘Other Lunch Break’ includes activities such as ‘Think You Can Beat a Lie Detector?’, ‘Spy School’, and ‘Bruce Lee for beginners’. The activity is an extension of Mini’s ad campaign that promotes Mini as making even the most boring journey a little more enjoyable.

Source: Marketing Week