Kiwi reaches out to ‘Shoe-a-holics’

Post by BEcause XM

Shoe brand KIWI is launching a two-month roadshow this autumn to drive awareness of its new ‘Smiling Feet’ range of gel cushions amongst female consumers. The roadshow will tour supermarkets nationwide with a specially-designed ‘Shoe-a-holic’ meeting point complete with seating areas and a giant red ladies shoe. Inside, ‘Shoe-a-holic Advisors’ will demonstrate the new products on consumers and distribute free samples and money-off coupons. Consumers who buy a KIWI product in-store that day can return to the stand and enter a draw to win a £500 shoe shopping spree.