Frosty tells students ‘You don’t know Jack’

Post by BEcause XM

White cider brand Frosty Jack’s is touring British Universities this autumn as part of an experiential campaign to warn university students on how much they drink. The ‘You Don’t Know Jack’ tour is distributing special edition 330ml bottles of Frosty Jack’s, each of which represents the maximum recommended daily intake of alcohol. Trained Brand Ambassadors will also be distributing alcohol unit calculators and giving information and advice to students.

Source: The Grocer