ecover spreads recycling message

Post by BEcause XM

Ecological washing brand Ecover toured this summer’s key music festivals such as The Big Chill and Latitude with an experiential campaign to promote the brand’s green credentials. Brand Ambassadors roamed the festivals in branded tricycles fitted with a bottle recycling bank in which festival-goers could exchange their used plastic for Ecover shower gel, hand soap and branded, biodegradable compost bags for waste.

Source: Sales Promotion