Cathedral gets cheesy in the city

Post by BEcause XM

Cheese brand Cathedral City is taking to the road in a ‘cheese on toast’ van this Autumn to promote the brand’s new lighter variant. A custom-built van will be visiting supermarkets nationwide distributing freshly made cheese on toast to consumers. Brand Ambassadors will be distributing leaflets containing recipes, product information and money-off coupons for future purchases.

Source: Marketing Week