Our experiential marketing campaigns connect, engage and inspire. We build value through trial, dialogue and brand experience. We help brands become more tried, trusted and talked about.
Call us +44 020 3371 3337
Archive for November 2007
Kiwi reaches out to ‘Shoe-a-holics’
Post by BEcause XM
Shoe brand KIWI is launching a two-month roadshow this autumn to drive awareness of its new ‘Smiling Feet’ range of gel cushions amongst female consumers. The roadshow will tour supermarkets nationwide with a specially-designed ‘Shoe-a-holic’ meeting point complete with seating areas and a giant red ladies shoe. Inside, ‘Shoe-a-holic Advisors’ will demonstrate the new products on consumers and distribute free samples and money-off coupons. Consumers who buy a KIWI product in-store that day can return to the stand and enter a draw to win a £500 shoe shopping spree.
ecover spreads recycling message
Post by BEcause XM
Ecological washing brand Ecover toured this summer’s key music festivals such as The Big Chill and Latitude with an experiential campaign to promote the brand’s green credentials. Brand Ambassadors roamed the festivals in branded tricycles fitted with a bottle recycling bank in which festival-goers could exchange their used plastic for Ecover shower gel, hand soap and branded, biodegradable compost bags for waste.
Source: Sales Promotion
Posted in Industry news Tagged FMCG
Philips invites shoppers for a shave
Post by BEcause XM
Philips is bringing the bathroom experience into shopping centres in the run up to Christmas as part of a nationwide roadshow to support the launch of two new personal care products. Visitors to the Philips demonstration stand – complete with four double sided trial pods – can try the new Moisturising Shave System and Sonicare FlexCare toothbrush and watch Brand Ambassadors giving live product demonstrations. Consumers will receive a branded rope bag containing product information leaflets, money-off coupons and a FlexCare toothbrush head.
Source: Promotions and Incentives
Posted in Industry news Tagged FMCG
Cathedral gets cheesy in the city
Post by BEcause XM
Cheese brand Cathedral City is taking to the road in a ‘cheese on toast’ van this Autumn to promote the brand’s new lighter variant. A custom-built van will be visiting supermarkets nationwide distributing freshly made cheese on toast to consumers. Brand Ambassadors will be distributing leaflets containing recipes, product information and money-off coupons for future purchases.
Source: Marketing Week
Posted in Industry news Tagged Food and drink
Frosty tells students ‘You don’t know Jack’
Post by BEcause XM
White cider brand Frosty Jack’s is touring British Universities this autumn as part of an experiential campaign to warn university students on how much they drink. The ‘You Don’t Know Jack’ tour is distributing special edition 330ml bottles of Frosty Jack’s, each of which represents the maximum recommended daily intake of alcohol. Trained Brand Ambassadors will also be distributing alcohol unit calculators and giving information and advice to students.
Source: The Grocer
Posted in Industry news Tagged Food and drink
-
- Industry news (220)
- Our news (86)
- Our views (29)
- Stuff we like (134)
Copyright © 2012 BEcause * All rights reserved
Posted in Industry news Tagged FMCG