Backchat – the BEcause blog

Cheese brand Cathedral City is taking to the road in a ‘cheese on toast’ van this Autumn to promote the brand’s new lighter variant. A custom-built van will be visiting supermarkets nationwide distributing freshly made cheese on toast to consumers. Brand Ambassadors will be distributing leaflets containing recipes, product information and money-off coupons for future [...]

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White cider brand Frosty Jack’s is touring British Universities this autumn as part of an experiential campaign to warn university students on how much they drink. The ‘You Don’t Know Jack’ tour is distributing special edition 330ml bottles of Frosty Jack’s, each of which represents the maximum recommended daily intake of alcohol. Trained Brand Ambassadors [...]

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Mars is running an experiential campaign with an environmental twist to launch its new ‘Seeds of Change’ flavours of organic sauces. Visitors to the stand – made entirely of recycled materials – can sample the brand’s latest sauces and are encouraged to make an environmental pledge on the campaign’s ‘Pledge Tree’. Brand Ambassadors, in uniforms [...]

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Seafood brand Young’s is visiting food festivals this month as part of a drive to demonstrate its specialist seafood credentials to the public. Young’s will be staging demonstrations from its master salmon smoker and offering consumers free tasting sessions and recipe cards. Platters of fresh lobster and shell fish will be on display for consumers [...]

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Wine maker Gallo will be visiting this month’s Affordable Art Fair in Battersea as part of an experiential campaign to promote its new ‘Turning Leaf’ variety of fine wines. Visitors to the brand’s bespoke designed wine bar can take part in a series of wine tasting tutorials led by Gallo’s chief sommelier. In addition, trained [...]

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