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Archive for July 2007
Mr Men bumps into BB Coffee
Post by BEcause XM
Coffee chain BB’s Coffee and Muffins is teaming up with Mr Men this April as part of a campaign to make its store a more fun place for children to visit. A life size Mr Bump character will be visiting 27 stores and children who meet him will be given a branded certificate to mark the occasion. Kids will also be encouraged to collect posters and stickers and will receive an exclusive Mr Men Show mini book with each kids meal deal purchase.
Source: Brand Republic
Sony Ericson shows it with flowers
Post by BEcause XM
Sony Ericsson teamed up with The Carphone Warehouse this Mothers Day for a campaign that launched its new W595 Sakura Handset as an alternative to floral gifts. The phone manufacturer called in the expertise of event industry florist Carly Rogers to educate shoppers in the ‘language of flowers’. Visitors to selected Carphone Warehouse stores were taught which blooms convey what sentiments so they knew what to send their mothers.
Source: Event
Posted in Uncategorized
Watchmen rise from the Thames
Post by BEcause XM
Paramount Pictures erected a 22m high water screen in the middle of the Thames this month as part of a dramatic experiential stunt to promote its new comic-book movie Watchmen. Giant images of characters from the film were projected onto the screen as well as additional footage and a smiley-face badge, a well-known symbol from the comic. Later in the month, London Bridge was transformed into an alternative New York, complete with Watchmen characters for an exclusive screening of the movie.
Source: Event
Posted in Uncategorized
Last Minute to open interactive high street stores
Post by BEcause XM
Online travel company lastminute.com is extending onto the high street with the imminent launch of a store in Covent Garden. There is much speculation that the store will not be a traditional travel agency and instead will have a strong focus on experiential marketing with interactive video screens and the smell of sun cream drifting through the air conditioning.
Source: econsultancy.com
Posted in Uncategorized
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