Watchmen rise from the Thames

Post by BEcause XM

Paramount Pictures erected a 22m high water screen in the middle of the Thames this month as part of a dramatic experiential stunt to promote its new comic-book movie Watchmen. Giant images of characters from the film were projected onto the screen as well as additional footage and a smiley-face badge, a well-known symbol from the comic. Later in the month, London Bridge was transformed into an alternative New York, complete with Watchmen characters for an exclusive screening of the movie.

Source: Event