Sony Ericson shows it with flowers

Post by BEcause XM

Sony Ericsson teamed up with The Carphone Warehouse this Mothers Day for a campaign that launched its new W595 Sakura Handset as an alternative to floral gifts. The phone manufacturer called in the expertise of event industry florist Carly Rogers to educate shoppers in the ‘language of flowers’. Visitors to selected Carphone Warehouse stores were taught which blooms convey what sentiments so they knew what to send their mothers.

Source: Event