Shoppers take the ‘Panadol Challenge’

Post by BEcause XM

GlaxoSmithKline is inviting shoppers to take part in the ‘Panadol Challenge’ as part of an experiential campaign to support the launch of its new version of paracetemol brand ‘Panadol Advance’. Brand Ambassadors will encourage shoppers in Tesco, Boots, Sainsbury’s and Morrisons stores nationwide to drop ‘Panadol Advance’ and a generic paracetemol tablet into a tube of water to demonstrate how quickly the former is activated.

Source: Promotions and Incentives