Desperados drinkers pledge oath of allegiance

Post by BEcause XM

Tequila flavoured beer Desperados’ is sending teams of Brand Ambassadors to busy bars in 10 UK cities to encourage consumers to visit its website and become “Die Hard” fans of the drink. The first 100 people to become “Die Hards” win a range of Desperados merchandise and prizes including bungee jumping and pole dancing lessons. “Die Hards” are then asked to film their oath of allegiance and upload it to the website to win 10 cases of Desperados.

Source: Brand Republic