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Archive for July 2007
Kingsmill launches experiential café
Post by BEcause XM
Bread brand Kingsmill opened ‘The Kingsmill Breakfast Kitchen’ in central London last month as part of its ongoing ‘Wake up to Wholegrain’ campaign encouraging people to eat more wholegrain bread. Visitors to the café, that was open every morning, were treated to samples of Kingsmill 50/50 and Tasty Wholegrain breads as well as a cup of tea.
Source: Promotions and Incentives
Shoppers take the ‘Panadol Challenge’
Post by BEcause XM
GlaxoSmithKline is inviting shoppers to take part in the ‘Panadol Challenge’ as part of an experiential campaign to support the launch of its new version of paracetemol brand ‘Panadol Advance’. Brand Ambassadors will encourage shoppers in Tesco, Boots, Sainsbury’s and Morrisons stores nationwide to drop ‘Panadol Advance’ and a generic paracetemol tablet into a tube of water to demonstrate how quickly the former is activated.
Source: Promotions and Incentives
Posted in Industry news Tagged FMCG
Gillette brings Phenom to London
Post by BEcause XM
Gillette teamed up with Superdrug last month for a one day experiential push to promote the brand’s new Fusion Power Phenom Razor. Hit Squads of Gillette Brand Ambassadors roamed the streets of London armed with a mini PC in a Gillette branded backpack delivering mobile messages via Bluetooth to anyone within range. Those who responded were invited to their nearest Superdrug store where they could take part in product demonstrations and receive promotional offers. Digital screens in-store and at major train stations supported the campaign.
Source: In Store
Posted in Industry news Tagged FMCG
Desperados drinkers pledge oath of allegiance
Post by BEcause XM
Tequila flavoured beer Desperados’ is sending teams of Brand Ambassadors to busy bars in 10 UK cities to encourage consumers to visit its website and become “Die Hard” fans of the drink. The first 100 people to become “Die Hards” win a range of Desperados merchandise and prizes including bungee jumping and pole dancing lessons. “Die Hards” are then asked to film their oath of allegiance and upload it to the website to win 10 cases of Desperados.
Source: Brand Republic
Posted in Industry news Tagged Food and drink
Kingsmill launches experiential café
Post by BEcause XM
Bread brand Kingsmill opened ‘The Kingsmill Breakfast Kitchen’ in central London last month as part of its ongoing ‘Wake up to Wholegrain’ campaign encouraging people to eat more wholegrain bread. Visitors to the café, that was open every morning, were treated to samples of Kingsmill 50/50 and Tasty Wholegrain breads as well as a cup of tea.
Source: Promotions and Incentives
Posted in Industry news Tagged Food and drink
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Posted in Industry news Tagged FMCG