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Archive for July, 2007

Kingsmill launches experiential café

Posted in Industry News, tagged on July 19, 2007 | Leave a Comment »

Bread brand Kingsmill opened ‘The Kingsmill Breakfast Kitchen’ in central London last month as part of its ongoing ‘Wake up to Wholegrain’ campaign encouraging people to eat more wholegrain bread. Visitors to the café, that was open every morning, were treated to samples of Kingsmill 50/50 and Tasty Wholegrain breads as well as a cup [...]

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Shoppers take the ‘Panadol Challenge’

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

GlaxoSmithKline is inviting shoppers to take part in the ‘Panadol Challenge’ as part of an experiential campaign to support the launch of its new version of paracetemol brand ‘Panadol Advance’. Brand Ambassadors will encourage shoppers in Tesco, Boots, Sainsbury’s and Morrisons stores nationwide to drop ‘Panadol Advance’ and a generic paracetemol tablet into a tube [...]

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Gillette brings Phenom to London

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

Gillette teamed up with Superdrug last month for a one day experiential push to promote the brand’s new Fusion Power Phenom Razor. Hit Squads of Gillette Brand Ambassadors roamed the streets of London armed with a mini PC in a Gillette branded backpack delivering mobile messages via Bluetooth to anyone within range. Those who responded [...]

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Desperados drinkers pledge oath of allegiance

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

Tequila flavoured beer Desperados’ is sending teams of Brand Ambassadors to busy bars in 10 UK cities to encourage consumers to visit its website and become “Die Hard” fans of the drink. The first 100 people to become “Die Hards” win a range of Desperados merchandise and prizes including bungee jumping and pole dancing [...]

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Kingsmill launches experiential café

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

Bread brand Kingsmill opened ‘The Kingsmill Breakfast Kitchen’ in central London last month as part of its ongoing ‘Wake up to Wholegrain’ campaign encouraging people to eat more wholegrain bread. Visitors to the café, that was open every morning, were treated to samples of Kingsmill 50/50 and Tasty Wholegrain breads as well as a cup [...]

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Mr Men bumps into BB Coffee

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

Coffee chain BB’s Coffee and Muffins is teaming up with Mr Men this April as part of a campaign to make its store a more fun place for children to visit. A life size Mr Bump character will be visiting 27 stores and children who meet him will be given a branded certificate to mark [...]

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Sony Ericson shows it with flowers

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

Sony Ericsson teamed up with The Carphone Warehouse this Mothers Day for a campaign that launched its new W595 Sakura Handset as an alternative to floral gifts. The phone manufacturer called in the expertise of event industry florist Carly Rogers to educate shoppers in the ‘language of flowers’. Visitors to selected Carphone Warehouse stores were [...]

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Watchmen rise from the Thames

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

Paramount Pictures erected a 22m high water screen in the middle of the Thames this month as part of a dramatic experiential stunt to promote its new comic-book movie Watchmen. Giant images of characters from the film were projected onto the screen as well as additional footage and a smiley-face badge, a well-known symbol from [...]

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Last Minute to open interactive high street stores

Posted in Industry News, tagged on July 18, 2007 | Leave a Comment »

Online travel company lastminute.com is extending onto the high street with the imminent launch of a store in Covent Garden. There is much speculation that the store will not be a traditional travel agency and instead will have a strong focus on experiential marketing with interactive video screens and the smell of sun cream [...]

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