The Biggest Campaign of the Year – The Biggest Round

Post by BEcause XM

The Biggest Round 2007 Activity is now underway on our biggest campaign of the year – a £7m version of “The Biggest Round”, Scottish and Newcastle’s pioneering multi-brand consumer trial initiative.

This summer, we’ll be running a staggering 6000 events in the on-trade and 2000 in the off-trade as we chat to consumers about their drinking preferences, and offer over one million consumers the chance to try a free drink from a choice of eleven leading S&N draught and bottled brands.

Last year’s version of The Biggest Round reached over 850,000 consumers, and persuaded almost half a million consumers to go on and purchase the drink they trialled.