The innocent joy of the village fete

Post by BEcause XM

Innocent is replacing its renowned Fruitstock festival with a series of village fetes in some of the UK’s biggest cities this summer. The fetes aim to bring the countryside into the city and to reinforce the brand’s laid-back and environmentally-friendly image. Visitors will be able to experience traditional family-orientated fete activities such as welly-wanging, coconut shies, assault courses, flower arranging, cake stalls and an animal farm. The brand aims to give the whole family a totally ‘innocent experience’.

Source: Marketing Wee