Fox releases the zombies

Post by BEcause XM

20th Century Fox is targeting students across UK campuses in an experiential campaign to promote its latest zombie film, 28 Days Later. Branded tour buses will visit ten universities setting up “Quarantine Response Units” where students can see trailers from the film and download clips to their mobile phones. This will be supported by bar promotions on campus where DVD’s and film merchandise will be up for grabs.

Source: Promotions and Incentives