Archive for June 2007

Activity is now underway on our biggest campaign of the year – a £7m version of “The Biggest Round”, Scottish and Newcastle’s pioneering multi-brand consumer trial initiative.

This summer, we’ll be running a staggering 6000 events in the on-trade and 2000 in the off-trade as we chat to consumers about their drinking preferences, and offer over one million consumers the chance to try a free drink from a choice of eleven leading S&N draught and bottled brands.

Last year’s version of The Biggest Round reached over 850,000 consumers, and persuaded almost half a million consumers to go on and purchase the drink they trialled.

ESPN Deportes, the Spanish language sports channel, has unveiled the first of its virtual gaming roadshows in Los Angeles. ‘The En Vivo Customer Experience’ is designed to engage sports fans in action-packed virtual games including a rock climbing wall, virtual football competitions and interactive sports trivia. Visitors can also watch ESPN Deportes programmes through television monitors and enter SMS live draws to win multiple prizes. The events are part of a drive to establish ESPN Deportes as a primary choice of entertainment in the US.

Source: earthtimes.org

20th Century Fox is targeting students across UK campuses in an experiential campaign to promote its latest zombie film, 28 Days Later. Branded tour buses will visit ten universities setting up “Quarantine Response Units” where students can see trailers from the film and download clips to their mobile phones. This will be supported by bar promotions on campus where DVD’s and film merchandise will be up for grabs.

Source: Promotions and Incentives

Tourist body Visit Scotland is launching an experiential campaign that will see buskers singing in the streets to promote the country’s annual Burn’s Festival. The buskers, positioned on high platforms, will sing songs by acts from year’s festival including Deacon Blue and Marti Pellow, whilst handing out information leaflets to passers by. The campaign aims to give people a preview of the spirit of the festival.

Source: utalkmarketing.com

Homeware brand JML is launching an experiential tour around stores this summer to demonstrate its range of household products to the public. Gadgets including the Supermop Pro, storage solution Space Bags and kitchen, car and health products will be demonstrated by a team of JML brand advocates. A camera crew will follow the tour recording footage of customers’ reactions for broadcast on the brands shopping channel.

Source: Marketing

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