Raise a cheer for American popcorn

Post by BEcause XM

Orville Redenbachers gourmet popcorn is launching an experiential campaign in UK supermarkets in an attempt to promote its popcorn as a snack alternative to crisps. Building on the brand’s American roots, cheerleaders will encourage the public to sample the popcorn. The events are part of a drive to boost brand awareness in the UK and build on the association of popcorn being an ideal snack to eat whilst watching movies at home.

Source: Sales Promotion