Life is a cabaret for Smirnoff

Post by BEcause XM

Smirnoff is to run a series of experiential music events across Scotland under the title ‘Smirnoff & the Electric Cabaret’. The events will include live performances by acts including Franz Ferdinand and The Guillemots plus a talent search competition offering the chance for winners to become part of a cabaret and perform in Ibiza. The events are part of a drive by Smirnoff to boost consumers’ affiliation with the brand and strengthen its share of the vodka market in Scotland.

Source: mad.co.uk