18
May

Lynx has launched the experiential element of its international Bom Chicka Wah Wah advertising campaign and is calling on young men from across the UK to show off their best moves for attracting women.  The campaign – fronted by Kelly Brook and hosted by the ‘Lynx Minxes’ – has involved ‘Lynx Players Lounges’ being set up across the UK where young men perform a series of tests to judge their style and attractiveness. Winners then take part in a cross-state rally of the US concluding with a grand final in Miami.

Source: mad.co.uk

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