Grolsch invites drinkers to Green Light District

Post by BEcause XM

Grolsch is continuing its Green Light District campaign with experiential activity that bathes four major cities in the UK in green light. Green light bulbs with the iconic Grolsch swing top bottle as the filament will light up to 40 high end bars inside and out to create a ‘Green Light District’. Grolsch brand ambassadors will tour the Green Light Districts coordinating promotional activity, whilst Grolsch’s Dutch barge docked in the city’s canals will be the focal point for staff training.

Source: Sales Promotion