BEcause launch ‘The Cider Hit Squad’

Post by BEcause XM

Scottish and Newcastle (S&N) UK has appointed BEcause to launch a new face-to-face marketing campaign called ‘The Cider Hit Squad’.

Over the next six months we’ll be visiting thousands of pubs and bars,striking up conversations about S&N’s portfolio of Bulmers Original, Strongbow Sirrus and Jacques cider brands, and persuading drinkers to try one of these great ciders.

The live brand experience is designed to appeal to both consumers and bar staff and encompasses full training, a teaser phase, merchandising, sampling nights and follow up activity. The campaign runs until September.