Soya Good

Post by BEcause XM

Alpro Soya is targeting railway commuters with ideas for healthier lifestyles via brand ambassadors who are handing out branded pads of Post-It notes with questions such as ‘Walk or Bus?’ The ambassadors will chat to commuters, encouraging them to enter into the spirit by posting their own pledges onto a large Alpro display complete with life-size images of soya plants. The commuters are also treated to a breakfast pack of Alpro soya yoghurts and milk together with 50p coupons to encourage healthy snacking and lunchtime options.

Source: Field Marketing