Rolling Out an Experiential Campaign

Post by BEcause XM

V Papers is implementing an experiential campaign as part of the nationwide launch of its self sticking rolling papers. Due to roll out this Spring, the campaign – Stick It, Don’t Lick It – will run through Summer 2007. In addition to a massive sampling campaign, the experiential campaign will feature event sponsorship, club ‘Goody’ packs, an interactive viral game, university ambassadors and a music track. Six major cities have been identified as hotspots for the activity.

Source: Field Marketing