Flying High with British Airways

Post by BEcause XM

British Airways has re-created its newly designed Club World business class cabin in a high-profile three-day experiential event in London. The international press corps, members of the airline’s frequent flyer programme, investors, shareholders and corporate and leisure agents were invited to attend the experiential event held in Canary Wharf. The venue was transformed into a place where style and service effortlessly merge. Club Dining Room, Kitchen, Private Cinema and Bedroom areas complete with full size versions of the new seat were featured to illustrate the characteristics of BA’s new Club World.

Source: Field Marketing