ATP Serves Up Experiential Campaign

Post by BEcause XM

The Association of Tennis Professionals (ATP) – the governing body of the men’s professional game – is looking to broaden the sport’s appeal with an experiential campaign comprising specially designated areas where fans can experience the game, courtside promotions and invitations to the public to meet and learn from professional players. The campaign, which starts this spring – will also include exhibitions about the history of tennis and the science behind the sport’s modern game.

Source: Marketing