A Honey of a Campaign

Post by BEcause XM

Sugar Puffs is bringing back the Honey Monster in a bid to distance the brand from negative connotations surrounding sugar. The Honey Monster – who hasn’t been on pack for more than two years – is making a comeback as part of a campaign which also features links with Hives Save Lives, a UK charity developed to help alleviate poverty by creating sustainable livelihoods in Africa. A three-month promotion includes family-focused experiential events at venues throughout the UK, an on-pack push encouraging children to become ‘honey heroes’ and in-school fundraising for the Hives Save Lives charity.

Source: Promotions and Incentives