COI appoint because for DfES

Post by BEcause XM

Childcare campaign

COI has appointed BEcause to handle a face-to-face campaign for the Department for Education & Skills (DfES).

Our brief is to promote the uptake of formal childcare amongst lower income families, to help reduce the number of children living in workless households.

We’ll be using face-to-face dialogue and interaction at supermarkets and shopping centres to drive awareness of the benefits, choices and financial help available for formal childcare amongst these families. The campaign kicks off in early April.