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Archive for March, 2007

Flying High with British Airways

Posted in Industry News, tagged , on March 18, 2007 | Leave a Comment »

British Airways has re-created its newly designed Club World business class cabin in a high-profile three-day experiential [...]

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Sam-singing in the Terraces

Posted in Industry News, tagged , , on March 18, 2007 | Leave a Comment »

Samsung is hitting the right notes with Chelsea football fans with a new campaign aimed at creating an affinity [...]

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Experience That’s More Than Just Skin Deep

Posted in Industry News, tagged , on March 18, 2007 | Leave a Comment »

Skincare brand Sanex has tied up with Pearl and Dean to develop a brand experience campaign dubbed ‘Skin [...]

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Rolling Out an Experiential Campaign

Posted in Industry News, tagged , on March 18, 2007 | Leave a Comment »

V Papers is implementing an experiential campaign as part of the nationwide launch of its self sticking rolling [...]

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Soya Good

Posted in Industry News, tagged , , , on March 18, 2007 | Leave a Comment »

Alpro Soya is targeting railway commuters with ideas for healthier lifestyles via brand ambassadors who are handing [...]

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I’d Like to Teach the World to Sing….

Posted in Industry News, tagged , , , on March 18, 2007 | Leave a Comment »

Coca Cola is embarking on one of its most ambitious experiential campaigns to date with the launch of its Live ‘n’ [...]

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A Honey of a Campaign

Posted in Industry News, tagged , , on March 18, 2007 | Leave a Comment »

Sugar Puffs is bringing back the Honey Monster in a bid to distance the brand from negative connotations surrounding [...]

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Café Culture for Heineken

Posted in Industry News, tagged , , , on March 18, 2007 | Leave a Comment »

Heineken is to run a series of experiential events at sports fixtures, music concerts and cultural festivals [...]

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ATP Serves Up Experiential Campaign

Posted in Industry News, tagged , , on March 18, 2007 | Leave a Comment »

The Association of Tennis Professionals (ATP) – the governing body of the men’s professional game – is looking to broaden the sport’s appeal with [...]

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COI appoint because for DfES

Posted in Our News, tagged , , on March 15, 2007 | Leave a Comment »

COI has appointed BEcause to handle a face-to-face campaign for the Department for Education & Skills (DfES).
Our brief is to promote the uptake of formal childcare amongst lower income families, to help reduce the number of children living in workless households.
We’ll be using face-to-face dialogue and interaction at supermarkets and shopping centres to drive awareness [...]

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