Archive for January 2007

Nintendo is to develop a high profile experiential campaign to support the launch of its new Wii console.  The campaign aims to engage one million consumers via an interactive sampling tour which will include tailored hands on events targeted at student, female, family and urban 30-something audience segments.  The tour will taken in a variety of venues such as city centre locations, shopping malls, theme parks, events and exhibitions, airports, leisure venues and universities.

Source:  Sales Promotion

Branston has been touring supermarkets and shopping malls throughout the country as part of its experiential campaign called ‘Get Your Juices Jumping’.  The campaign features a rig decorated with black and white pictures of the different faces people make when eating a pickled onion in an effort to capture the indescribable taste of the famed Branston variety.  An on-stand TV plays live footage of consumers trying the samples and these are then uploaded onto a dedicated website.  Consumers are also being invited to upload images of themselves eating pickled onions.  Visitors to the site are able to vote for their favourites, and the winner will receive £1000 plus the chance to appear on a localised ad campaign.

Source: Promotions & Incentives

Jordans Frusli is targeting more than 500,000 women aged 25-35 during January and February with an experiential campaign highlighting the brand’s reformulation to a more fruit, less sugar offering.  Actors dressed as market traders complete with mock market stalls and punnets, will distribute free Frusli bars, a piece of fruit and money off vouchers – all wrapped up in a brown paper bag.

Source:  Promotions and Incentives

Baxters is visiting stations, city centres, offices, gyms and top-end grocers with an experiential campaign that includes brand theatre, lunch and sampling of a variety of deli quality fresh soups for some 75,000 consumers during the trial period.  Soup lovers can also log on to the company’s digital site to win a culinary trip to India for the ultimate soup-making experience.

Source:  Sales Promotion

Bacardi-Martini mixed James Bond’s favourite drink in style as hundreds of visitors to the BBC Good Food Show at Birmingham’s NEC were given a taste of the perfect Martini Moment.  Attendees had the chance to learn how to make the perfect martini, watch the experts in action and trial three different variants of the world famous cocktail.  Bacardi-Martini also gave visitors the chance to win a shopping spree worth £1000 to spend on Italian designer clothing.

Source:  Incentive & Motivation

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