A twisted walkabout

Post by BEcause XM

BEcause went walkabout this month when we staged a huge sampling campaign for Foster’s Twist on Australia Day (Friday 26th January).

Teams of Brand Advocates dressed in branded Foster’s Twist uniforms toured 125 outlets across the country, offering chilled bottles of the amber nectar to customers at their tables at discounted rates.

The activity was the latest phase in a series of pioneering on-trade brand experiences that we’ve been coordinating for S&N – all designed to drive trial and persuade drinkers to add new S&N brands to their regular repertoires.