Evoc is a German outdoor sports brand that has developed a shock absorbent backpack that could help prevent spinal injuries.  Without much of an advertising budget the company decided to create an interactive “Indestructible billboard”.  Passers-by were challenged to hit a backpack as hard as they could and the results of the power of the hit was displayed on a screen.  A camera also took pictures of the moment of impact and people could post these photos to Facebook and share with their friends.

You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!  To promote its pure fruit juice Camp Brazil created moulds for the fruit.  So when the fruit grew and ripened on the tree it became the shape of a Camp carton!  The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp’s pure fruit nectar.

In an attempt to get more people to consider becoming an organ donor a German health association called Furs Leben (For Life) and Ogilvy & Mather Berlin created this strong awareness campaign.  Michael Stapf, a young man who has been waiting for a new kidney for seven years, sat on the platform of a train station attached to a dialysis machine.  He has to use it for 4 hours three times a week until a new kidney is found.  The campaign is controversial, but it is interesting to see how many people stop and talk to Michael and form a connection.  The campaign also attracted a lot of press attention and may have inspired some people to think about becoming an organ donor.

To draw attention to the next generation of Nike Free Run trainers, which boast a “better than barefoot” experience, Nike Japan created an interactive projection mapping display that reacted in real-time when people bent and flexed the Free Run trainers.

How do you get young drivers to be aware of the dangers of sending text messages whist driving before they learn through experience?  A Brussels based organisation called Responsible Young Drivers had the idea to tell learners that, by law, they were now required to pass a texting test while driving.  Luckily the mock tests were held in a secure environment as you can see the results in the video below.  Now that this video has gained some traction online it is hoped that more drivers will be aware of the implications of taking your eye and mind off the road.

Search for:
POSTS BY CATEGORY

• No categories
sign up

BEcause its good to read our latest news
BEcause TWEETS

TAGS

3D alcoholic beverages Alcoholic drinks app augmented reality Automotive because BEcause Australia billboard Brand Experience British Gas Christmas coca cola digital drink event Experience experiential Facebook Fashion FMCG Food Food and drink guerilla marketing Health interactive iPhone Leisure & entertainment Leisure and entertainment london Marketing campaign Music New York Nike Perrier Retail roadshow sampling Social Media Sports stunt technology Telecoms travel and tourism twitter

• 
• 
• 
• 
• 

Copyright © 2012 BEcause * All rights reserved