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Tropicana’s sun illuminates Trafalgar Square
Post by BEcause XM
As part of Tropicana’s “Brighter Mornings” campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am. It was created by art collective Greyworld and certainly made an impact with those who were able to see the spectacle. It was also picked up very quickly by national news and we have to commend Tropicana on the incredibly quick turnaround of the below video. It certainly seems like all channels by which to promote this campaign had been considered!
The ball of light took six months to create and weighs over 2,500 kgs. The light source produces 4-million lumens of light, according to Tropicana that is the equivalent of 60,000 light bulbs!
This is the second outing for the giant artificial sun. Last year Tropicana lit up Inuvik, one of Canada’s northernmost towns. During the winter the sun never rises and it was quite a sight for the residents who glugged Tropicana whilst camera crews scampered about filming their reactions for a series of commercials.
QR codes: Enhancing the nightlife experience
Post by BEcause XM
A couple of weeks ago Joss Davidge looked at an example of how Heineken used QR codes to enhance the festival experience. Now a bar in India has used the technology to connect revellers with time relevant deals and information whilst at and after leaving the New Delhi hotspot. On entry people were stamped with a QR code, the “The Buddy Stamp”. When scanned it revealed drinks deals for the first part of the night, a list of taxi numbers in the small hours of the morning and finally tips on how to recover from a heavy night.
Posted in Stuff we like Tagged Buddy Stamp, Delhi, India, QR code
Samsung promote Galaxy Note with compact game of footie
Post by BEcause XM
As part of Samsung’s recent activity, to promote the new Galaxy Note, a small football pitch was erected in London’s Victoria station. After a tannoy announcement bellowed across the station that the pitch was open a few passers entered the fenced off area and started to mess about with the ball. Showing off their ball control talents to the gathering crowd. It soon transpired that these likely lads were more than just commuters and workmen, as they removed their outer layers to reveal football strips. A miniature match began with the help of a referee. The crowds obviously enjoyed the performance and with this video, which includes opportune moments captured on the Galaxy Note, now doing the rounds we’re interested to see what other activity Samsung has planned to try and get this new smartphone noticed.
Posted in Stuff we like Tagged experiential, football, london, samsung, Victoria Station
Mini and Jeep get fans to check-in
Post by BEcause XM
Mini Countryman – Fan The Flame
At the Brussels Auto Show, which runs until the 22nd of this month, Mini has created a stunt designed to encourage online engagement with the Countryman in a real-life setting. The Mini is on a slope and is attached to a length of rope. By liking the Facebook page you can then control a flame that flairs up weakening the rope each time. The idea is that the person who finally clicks and severs the rope wins the Mini. This is an attempt to blend experiential with live website activity and it will be interesting to see the results. We’ll keep you updated.
Jeep-in
In Poland, Jeep created a campaign that tapped into the increasingly popular trend for geolocation gaming. Check-in points were scattered across the entire country in “hard to reach” and remote locations. Players could check in to these location and work their way up a leader board to win prizes. The player who scored the highest number of remote points won a Jeep Grand Cherokee. We ran a campaign last year for Timberland that used geocashing to encourage participants to get out and about and check in. It is a great way to marry up adventure with tech-savvy consumers.
Posted in Stuff we like Tagged Brussels, Fan the Flame, Jeep, Jeep-in, Mini, Poland
Wimpy Braille Burgers
Post by BEcause XM
In a bid to spread the word that braille menus are provided at all Wimpy stores across South Africa; a Johannesburg-based advertising agency took the communication directly to the target audience. The video below shows the delicate and painstaking process Wimpy undertook to write out messages in braille on the top of the burger buns with sesame seeds. Wimpy chefs then layered on the salad and the burger and set off for three blind institutions to deliver the message. It caused quite a stir afterwards as people started to talk about it on braille newsletters and e-readers. Wimpy claim that by making just 15 burgers the message reached approximately 800,000 people.
Posted in Stuff we like Tagged braille, South Africa, Wimpy
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Posted in Stuff we like Tagged Brighter Mornings, canada, Inuvik, london, Tropicana