February 28, 2010 by becausexm
Alpro soya is touring shopping centres throughout the UK promoting its new Breakfast Bar, the alternative choice to breakfast. The focal point of the ‘Breakfast Roadshow’ is a breakfast bar where consumers can try products from the Alpro soya breakfast menu. Later in the day, the bar transforms into a “Little treat bar”, where consumers can try Alpro soya desserts. Triallists are also being invited to join the Alpro soya album on Facebook by having their photo taken on the stand. They are given a unique code which drives them online to download their picture and share with family and friends
Source: Stand Out
Posted in Industry News | Tagged Brand Experience, Facebook, Food and drink, roadshow, sampling | Leave a Comment »
February 26, 2010 by becausexm
Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”. Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water. The zone also features a “sonic chair” and “interactive table” which allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.
Source: marketingservicestalk
Posted in Industry News | Tagged Alcoholic drinks, Brand Experience, Retail, roadshow | Leave a Comment »
February 26, 2010 by becausexm
British Gas supported the announcement of its most recent price cut with a face-to-face campaign through brand experience agency BEcause.
As part of a major two-day communication plan, hit squads of BEcause Brand Ambassadors visited 26 major UK mainline train stations to tell commuters about British Gas’s 7% reduction in the price of gas. Passers-by to the branded pop-up stands were given a postcard with a text-response number, this was supported on the second day of activity with branded hand warmers and a cover wrap on the Metro.
BEcause was brought to bolster an integrated campaign featuring PR and advertising. Early results estimate the face-to-face campaign directly engaged 400,000 people with opportunities to see reaching over 3 million.
Posted in Our News | Tagged British Gas, FMCG, integrated campaign, Marketing campaign | Leave a Comment »
February 22, 2010 by becausexm
Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow. Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using a 42” high definition touch screen. The highest scoring player in each city will win an iPod Touch.
Source: Event
Posted in Industry News | Tagged Automotive, Brand Experience, interactive, roadshow | Leave a Comment »
February 20, 2010 by becausexm
Quit, the stop smoking charity has launched a viral campaign to encourage smokers to call its QuitLine service. The campaign is being spearheaded by three 15-second animated films that depict darkly comic animations of “loony lungs” willingly putting themselves into increasingly dangerous situations. The films are being supported by an experiential campaign which will see the “Loony Lungs” appear in pubs and cafes around the UK and near London Underground stations.
Source: Marketing Week
Posted in Industry News | Tagged experiential, Health, Online, technology | Leave a Comment »
February 17, 2010 by becausexm
Part of London’s Oxford Street is being transformed into a Jurassic forest for four month experiential event to raise money for Capital FM’s ‘Help a London Child’ campaign. 24 full size animatronic dinosaurs – three times the length of a double decker bus – will form the main attraction of the interactive exhibition. A variety of other interactive attractions have been created including an underwater sea monster experience.
Source: visitlondon.com
Posted in Industry News | Tagged experiential, interactive, Leisure & entertainment | Leave a Comment »
February 15, 2010 by becausexm
Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a stir” and “Invite someone back to yours for a coffee”. The campaign will be supported by a poster and email campaign at each university.
Source: Event
Posted in Industry News | Tagged Brand Experience, drink, FMCG, roadshow, sampling | Leave a Comment »
February 12, 2010 by becausexm
Electronics brand Samsung opened its ‘Olympic Rendezvous Pavilion’ in Vancouver this month to support its sponsorship of the Winter Olympics. Inside the pavilion, athletes and spectators will be able to try out the latest Samsung products through a variety of displays, games and athletic and design competitions. Visitors will also be able to upload information, text and pictures from the Games.
Source: Event Marketer
Posted in Industry News | Tagged Brand Experience, Leisure & entertainment, Olympics, technology, Vancouver 2010 | Leave a Comment »
February 10, 2010 by becausexm
Fashion house Burberry treated fashionistas around the world to a virtual front row seat at its autumn/winter 2010 runway show at this month’s London Fashion Week. Using 3D technology the fashion house simultaneously streamed the live show diretcly to custom-designed spaces in New York, Paris, Dubai, Tokyo and LA. The aim of the stunt was to bring global Burberry fans closer than ever before to the colours, fabric and music of the show.
Source: Marie Claire
Posted in Industry News | Tagged Brand Experience, Fashion, interactive, Retail | Leave a Comment »
February 1, 2010 by becausexm
Pernod Ricard’s Scotch whisky brand Ballantine’s collaborated with international pavement artist Julian Beever in an experiential campaign at London Heathrow last month. Using clever street art, the “Leave an Impression” experience saw a giant bottle of Ballantine’s appearing to sink into the floor. Nearby, passengers could sample the Ballantine’s range and could enter a competition to win a Ballantine’s branded watch. In addition, passengers could watch the complete development of the drawing on the terminal’s digital network.
Source: Media Week
Posted in Industry News | Tagged Alcoholic drinks, Brand Experience, creative | Leave a Comment »
